I'm co-founder of ADAY. We believe in simplifying the every day and focusing on things that matter.
At ADAY, we create technical apparel for every day. We're reimagining everyday staples with intelligent fabrics, construction and design. High performance staples that are versatile, technologically superior and longer lasting. Pieces that got you covered whatever the day may bring, so you can focus on living life and using your time it in whatever way to like. I co-founded ADAY with Meg He.
Being active is at the core of our brand - and my life. It's always been my primary source of energy. I was a competitive gymnast on state level in Germany when I was a teeny tiny kid which set the scene for this. So to me taking care of your physical body is a base need that I'd like everyone to be able to cover. Before New York, I lived in London, Germany, Montreal and Singapore and traveled to many places. Moving around freely, exploring the world and experiencing different cultures, their pleasures and struggles, has shaped me and my thinking of how I want to contribute.
One of the concepts I'm currently fascinated by is time. I chose to spend my time to start pursuing my personal mission to create a happier future, one baby step after the other. How do you choose to spend your time? I like to say ADAY saves you time by eliminating fuss (what to wear, what to pack, what to change into). I believe that freedom is really ownership over ones time. Self actualization is really only possible once that is covered. Some people spend their time extremely well: People who inspire others, who make people smile, who fight for rights, who help others, who create the future. Humans are fascinating because of their ability to reflect, dream, express, create and change the world for the better.
Everyone has something to contribute in their spare time.
Index Ventures Early stage investing working with awesome startups like Secret Escapes, EDITD, Trustpilot, King.com (CandyCrush), focusing on Consumer Internet, Fashion, Germany, UK, Scandinavia, building a ton of knowledge about e-commerce metrics, wearable technology, marketing and conversion, digital platforms and app marketing
Goldman Sachs Natural Resources, UK, Germany, Emerging Markets, this is were I was hanging out with Kazakhstani oil company owners and Russian hydropower bosses
For fundraising 101 check out my London College of Fashion lecture
FAVORITE WORKOUT SPOTS