PRESS

FAST COMPANY'S WORLD'S MOST INNOVATIVE COMPANIES 2018 | Liz Segran

https://www.fastcompany.com/most-innovative-companies/2018/sectors/style

ADAY - for transcending athleisure and creating technical clothing you really can wear anywhere

VOGUE | Emily Farra

https://www.vogue.com/article/sustainable-ethical-athleisure-brands-girlfriend-collective-aday

“These pieces are meant to replace various other items in your wardrobe, and the idea is that they’ll be in your closet forever,” Faulhaber says. “There’s a really beautiful sustainable aspect to that.”

FORBES: 30 UNDER 30 RETAIL & E-COMMERCE 2016

http://www.forbes.com/pictures/mlf45emgde/meg-he-28-nina-faulhab/

The Goldman Sachs M&A alums' Soho, NY-based activewear startup is equally focused on performance and aesthetic, which means using technology usually seen in garments worn by Olympic athletes but with contemporary fashion finishes suitable for celeb fans like Lupita Nyong'o.”

THE COVETEUR | Julie Guerra

http://coveteur.com/2017/09/27/redefine-minimalist-fashion-contemporary-style/

“They may seem pricey if you look at the price on the price tag alone, but you should consider the actual cost of a thing. Often, the cost goes beyond the price itself. It’s important to choose well and make it last. You’ll see the benefits over time through less waste, less maintenance, and less stress. In practical terms, you could create a digital capsule collection through the likes of Pinterest and shop around for the best price, or if you’re patient, hold out for discounts. This also gives you a clear visual overview of what you need to invest in.”

Toying with the idea to transition? The following are a few key pieces from minimalist brands to inspire your own capsule collection."

REFINERY29: THE NEW CROP OF ONLINE SHOPS | Alyssa Coscarelli

http://www.refinery29.com/cool-new-online-fashion-shops#slide-6

“Move over, Lululemon. What's the next cool-girl active wear brand? Meet ADAY, a recently launched brand devoted to clothing that's ready to move and won't hold you back — no matter how busy you might be. And from leggings with a side pocket for your iPhone to breathable, machine-washable cashmere accessories, you can tell this is a label that has really thought of everything.”

FAST COMPANY: WHAT'S WITH ALL THE YOGA PANTS? | Elizabeth Segran

http://www.fastcompany.com/3048094/most-creative-people/whats-with-all-the-yoga-pants

“At the end of May, the online store ADAY launched with a line of slick outfits, made with high-tech fabrics designed for women to go from a yoga class directly to cocktail hour. Unlike Bandier, which offers customers a plethora of choices, ADAY has a minimalistic, curated approach, with only eight products in monochromatic colors.”

COOL HUNTING: FASHION MEETS FUNCTION WITH ADAY'S ACTIVEWEAR | Nara Shin

http://www.coolhunting.com/style/ADAY-sportswear

“This is activewear without limitations, meant for you to get as much mileage out of it possible - not relegated to a specific drawer in your room to be used on Tuesdays and Thursdays. Overall, ADAY's apparel adds a sense of preparedness to whatever the day may bring."

HARPER'S BAZAAR: 5 WORKOUT WEAR BRANDS WE LOVE Alexandra Tunell

http://www.harpersbazaar.com/fashion/trends/g5680/new-activewear-workout-brands/

“A new line of activewear for the millenial consumer that can seamlessly transition from the gym to the club. For the models and the downtown, Wang-wearing crowd.”

FOX 5 NY: ADAY FEATURE

FINANCIAL TIMES: FASHION WORLD'S E-COMMERCE CENTRE | Elizabeth Paton

BRITISH VOGUE: GENERATION TECH

SUNDAY TIMES STYLE

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BUSINESS INSIDER: MOST INFLUENTIAL WOMEN ON TWITTER