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FORBES: 30 UNDER 30 RETAIL & E-COMMERCE 2016

http://www.forbes.com/pictures/mlf45emgde/meg-he-28-nina-faulhab/

The Goldman Sachs M&A alums' Soho, NY-based activewear startup is equally focused on performance and aesthetic, which means using technology usually seen in garments worn by Olympic athletes but with contemporary fashion finishes suitable for celeb fans like Lupita Nyong'o.”

REFINERY29: THE NEW CROP OF ONLINE SHOPS | Alyssa Coscarelli

http://www.refinery29.com/cool-new-online-fashion-shops#slide-6

“Move over, Lululemon. What's the next cool-girl active wear brand? Meet ADAY, a recently launched brand devoted to clothing that's ready to move and won't hold you back — no matter how busy you might be. And from leggings with a side pocket for your iPhone to breathable, machine-washable cashmere accessories, you can tell this is a label that has really thought of everything.”

FAST COMPANY: WHAT'S WITH ALL THE YOGA PANTS? | Elizabeth Segran

http://www.fastcompany.com/3048094/most-creative-people/whats-with-all-the-yoga-pants

“At the end of May, the online store ADAY launched with a line of slick outfits, made with high-tech fabrics designed for women to go from a yoga class directly to cocktail hour. Unlike Bandier, which offers customers a plethora of choices, ADAY has a minimalistic, curated approach, with only eight products in monochromatic colors.”

COOL HUNTING: FASHION MEETS FUNCTION WITH ADAY'S ACTIVEWEAR | Nara Shin

http://www.coolhunting.com/style/ADAY-sportswear

“This is activewear without limitations, meant for you to get as much mileage out of it possible - not relegated to a specific drawer in your room to be used on Tuesdays and Thursdays. Overall, ADAY's apparel adds a sense of preparedness to whatever the day may bring."

HARPER'S BAZAAR: 5 WORKOUT WEAR BRANDS WE LOVE Alexandra Tunell

http://www.harpersbazaar.com/fashion/trends/g5680/new-activewear-workout-brands/

“A new line of activewear for the millenial consumer that can seamlessly transition from the gym to the club. For the models and the downtown, Wang-wearing crowd.”

FOX 5 NY: ADAY FEATURE

FINANCIAL TIMES: FASHION WORLD'S E-COMMERCE CENTRE | Elizabeth Paton

BRITISH VOGUE: GENERATION TECH

SUNDAY TIMES STYLE

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BUSINESS INSIDER: MOST INFLUENTIAL WOMEN ON TWITTER